Associate Director of Marketing

RADII
Posted 1695 days ago ·
  • Work Location
    Shanghai
    Chinese Required
    Yes
    Experience Required
    5 Years
  • Qualification
    Bachelor Degree
    Salary (Monthly CNY)
    Negotiable
    Contract Type
    Full Time
  • Job Functions
    Marketing, Media & Communications
We are looking for a passionate marketer to join RADII’s Executive Team as a Associate Director of Marketing. This person will be the driving force behind RADII’s marketing and branding efforts, with a strong focus on developing and implementing long-term audience and community growth strategies. The Associate Director of Marketing, alongside the Executive Team, will also play a key role in Business Development and partnerships.

An ideal candidate is a multi-hyphenate cultural explorer with work experience and an acute cultural understanding of both East and West. You possess a firm understanding of the US-China media space and are passionate about staying up-to-date on relevant news and happenings between the two.

Most importantly, you should have a strong desire to carry out RADII’s mission of creating new bridges of cultural understanding via original, incisive, and youthful reporting on today’s China.

Duties will include:

  • Oversee and ensure consistent outward-facing RADII brand identity across owned channels, social media, events, event partnerships, editorial partnerships, etc.
  • Work with Exec Team and Managing Editor to develop big-picture brand engagement strategies and marketing
  • Lead RADII contributor and partner community management, including: 1）Proactively reaching out to potential new contributor organizations or audience groups (China-interest groups, Chinese-American business networks, East Asian Studies University programs, etc) to promote the RADII brand, discuss partnerships, etc.  2） Management of RADII’s contributor and friends WeChat group
  • Design roadmap for all US and China-based events and event partnerships, including  1）Leading production of simple China-based bi-monthly RADII contributor and friends Happy Hour events to grow contributor base and build community  2）Spearhead third-party event partnerships, media partnership opportunities, etc. to grow RADII audience base  3）Generate ideas for US-facing events (e.g., symposiums in partnership with universities, etc.)
  • Manage PR engagements and initiatives to promote RADII’s work and the team
  • Business development  1）Source and manage partnerships and strategic alignments that drive sponsorship, future monetization opportunities, content collaborations, etc  2） Lead strategy and execution of future branded or sponsored content opportunities, managing potential and existing client relationships
  • Work with design team to manage style-guides for brand identity and external positioning
  • Advise editorial team and support Managing Editor in continuing to define RADII’s voice, content strategy, social media and marketing strategy


Requirements:

  • 5+ years experience in a marketing or advertising agency, communications, media or editorial role
  • Mandarin and English language fluency preferred
  • Self-motivated, detail-oriented, well-organized and able to work in a fast-paced, fluid environment with tight deadlines
  • Must be willing to travel as often as bi-monthly