Game Marketing Strategy Manager

Posted 137 days ago ·

  • Work Location
    Shanghai( 上海),
    Chinese Required
    Experience Required
    2 Years
  • Qualification
    Bachelor Degree
    Salary (Monthly CNY)
    Contract Type
    Full Time
  • Job Functions
    Marketing, Product Management, Program & Product Management

The Company:

A leading mobile game company based in Shanghai is looking for a Marketing Strategy Manager. The company is working to launch a series of new anime titles.



Job Descriptions:

  • Develop and implement project strategic planning to improve brand awareness, brand loyalty and user volume in different countries or regions, as well as understand the preferences of key market segments;
  • Specify and implement brand strategy to improve penetration in key markets and market segments through targeted and creative communication;
  • Cooperate with creative teams / institutions to ensure that they have a deep understanding of product objectives and strategies, and help the team interpret the brand concept into actual creativity, content and channels to ensure the promotion and maintenance of brand fame;
  • Ensure full integration of marketing communication, including product positioning, public relations, KOL cooperation, online advertising, offline advertising, offline events, etc.



  • This position is open to all nationalities with work proficiency in English and candidates must be familiar with the gaming market;
  • Interested in games, have a deep understanding of game users, and know some specific kinds of games well;
  • More than 2 years of marketing experience in gaming, Internet or consumer goods industry, and project management experience is preferred;
  • Using both logic and creativity to form a set of methodology based on market promotion;
  • Strong goal-oriented and problem-solving ability;
  • High enthusiasm, sensitivity and experience in new markets, and knowing media channels and emerging platforms to promote products.



  • Salary: Up to 40,000 RMB/month
  • Bonus: Based on performance, up to 3-month salary
  • Health insurance
  • Holidays and Public Holidays
  • Legal working visa