Senior Marketing Manager

APUS Group
Posted 1675 days ago ·
  • Work Location
    Beijing
    Chinese Required
    No
    Experience Required
    Unspecified
  • Qualification
    Bachelor Degree
    Salary (Monthly CNY)
    10000 - 20000
    Contract Type
    Full Time
  • Job Functions
    Arts and Design, Business Development, Community & Social Services, Human Resources, Management, Marketing, Media & Communications, Product Management, Program & Product Management
Responsibilities:

  1. Plan and execute comprehensive social media campaigns for different verticals.

  2. Popularize the business in various social networking sites like: Facebook LinkedIn YouTube Twitter Google+ etc. and also increase the fan followings along with their continuous engagement and participation.

  3. Be responsible for managing ORM (Online Reputation Management) activities.

  4. Plan and deploy the offline marketing budgets through measurable and effective channels. Launch offline marketing campaigns in different cities.

  5. Communicate with journalists & bloggers on a regular basis + press releases announcements etc.

  6. Identify and participate in external events as well as plan out larger events ourselves. Channelizing all activities in the best possible light through events social media public relations and marketing to give exposure to the brand.


Requirements:

  1. Fluent English speaking and Speaking Chinese will be a plus

  2. Proficient in using Microsoft Office Software

  3. Capable of designing various kinds of content used in social media

  4. Excellent at Copy writing

  5. More than 3 years working experience in digital marketing or mobile advertising

  6. Successful and provable copywriting/online/offline campaign/PR experiences;

  7. Has abundant customer resources in various fields and being a team leader will be preferable.

  8. Strong communication and fast learning ability with logic will be better.

  9. An entrepreneurial spirit with can-do positive attitude will be a plus.

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