Product Marketing Manager

Posted 1688 days ago ·

  • Work Location
    Beijing
    Chinese Required
    Yes
    Experience Required
    Unspecified
  • Qualification
    Bachelor Degree
    Salary (Monthly CNY)
    20000 - 35000
    Contract Type
    Full Time
  • Job Functions
    Business Development, Information Technology, Management, Marketing, Product Management, Program & Product Management, Quality Assurance, Sales, Support

Job Description:


We are currently hiring for the position of Product Marketing Manager (English).
You Will:


  • Be expected to quickly grasp core value drivers target audiences and marketing channels for each of our product lines.

  • Own the entire English language product messaging framework across all channels and all levels of user engagement for each product line.

  • Work closely with product managers to deliver consistent and effective messaging that drives downloads activations and purchases.

  • Manage user engagement across all channels (including e-mail push notifications Facebook etc).

  • Support sales and business development by participating in customer development calls and assisting in creation of proposals sales handbooks user guides and FAQs.

    Basic Qualifications:



    • Native English proficiency

    • Exceptional communication and writing capability

    • BA/BS (or equivalent) from a top-tier university

    • 2+ years experience in marketing product management or related position

    • Strong will to deliver results with high quality

    • Highly analytical and data driven

    • Capable of handling ambiguity and making decisions under uncertainty


     

    Preferred Qualifications:



    • Working proficiency in Mandarin

    • MBA or equivalent work experience

    • Experience with marketing B2C and B2B software products


     

    Company Description:


    One of the world’s most popular health and fitness apps with over 50 million downloads to date. Their mission is to use mobile technology big data and artificial intelligence to help anyone achieve an active and healthy lifestyle regardless of age or ability.

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