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Work LocationBeijingChinese RequiredYesExperience RequiredUnspecified
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QualificationBachelor DegreeSalary (Monthly CNY)10000 - 20000Contract TypeFull Time
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Job FunctionsBusiness Development, Community & Social Services, Information Technology, Marketing, Media & Communications
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In this role you will be responsible for conducting market research into the digital travel economy and delivering strategic insights for the benefit of our clients. You will assist in gathering information conducting surveys interpreting data formulating reports and making recommendations based upon the research findings. To accomplish this task you will work with the Business Development and Marketing Departments to provide up to date statistics and insights on the Chinese outbound tourism and Chinese online social media industries.
The successful candidate will also monitor and identify current and emerging trends in Chinese consumer behavior and best marketing practices. You will apply qualitative and quantitative techniques to interpret the data and produce reports. A good understanding of digital marketing social media and/or of the travel industry in China will be regarded favorably. The position requires a solid understating of digital marketing and excellent communication skills.
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Job Description
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In this role you will be responsible for conducting market research into the digital travel economy and delivering strategic insights for the benefit of our clients. You will assist in gathering information conducting surveys interpreting data formulating reports and making recommendations based upon the research findings. To accomplish this task you will work with the Business Development and Marketing Departments to provide up to date statistics and insights on the Chinese outbound tourism and Chinese online social media industries.
The successful candidate will also monitor and identify current and emerging trends in Chinese consumer behavior and best marketing practices. You will apply qualitative and quantitative techniques to interpret the data and produce reports. A good understanding of digital marketing social media and/or of the travel industry in China will be regarded favorably. The position requires a solid understating of digital marketing and excellent communication skills.
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Job Description
- Assist the Marketing and Business Development Departments with research on the Chinese outbound tourism Chinese online social media industry Chinese consumer behavior and best marketing practices in China
- Provide marketing tracking and research information by collecting analyzing and summarizing data and trends
- Produce periodic research reports in collaboration with the marketing team for wide publication
- Assist with completion of ad hoc requests for research information
- Compile monthly and quarterly industry reports with key statistics and data about major industry players
- Identify current and emerging industry trends
- Assemble reports by compiling consolidating formatting and summarizing information graphs and presentations
- Conduct in-depth data analyses using traditional and advanced methods
- Write articles and reports for internal and external use
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Dragon Trail Interactive
Apply for: Market Research Analyst
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