Game Marketing Strategy Manager

The Company:

A leading mobile game company based in Shanghai is looking for a Marketing Strategy Manager. The company is working to launch a series of new anime titles.

Job Descriptions:

• Develop and implement project strategic planning to improve brand awareness, brand loyalty and user volume in different countries or regions, as well as understand the preferences of key market segments;
• Specify and implement brand strategy to improve penetration in key markets and market segments through targeted and creative communication;
• Cooperate with creative teams / institutions to ensure that they have a deep understanding of product objectives and strategies, and help the team interpret the brand concept into actual creativity, content and channels to ensure the promotion and maintenance of brand fame;
• Ensure full integration of marketing communication, including product positioning, public relations, KOL cooperation, online advertising, offline advertising, offline events, etc.

Qualifications:

• This position is open to all nationalities with work proficiency in English and candidates must be familiar with the gaming market;
• Interested in games, have a deep understanding of game users, and know some specific kinds of games well;
• More than 2 years of marketing experience in gaming, Internet or consumer goods industry, and project management experience is preferred;
• Using both logic and creativity to form a set of methodology based on market promotion;
• Strong goal-oriented and problem-solving ability;
• High enthusiasm, sensitivity and experience in new markets, and knowing media channels and emerging platforms to promote products.

Benefits:

• Salary: Up to 40,000 RMB/month
• Bonus: Based on performance, up to 3-month salary
• Health insurance
• Holidays and Public Holidays
• Legal working visa